Redefining remote co-working in cross-cultural settings around the world. In addition to Karya’s concept proving to be at the forefront of co-working in Bali, Karya is committed to expand globally by facilitating the local context in tropical locations for highly-engaged remote-working people. As as brand born in Bali and applicable globally, the brand identity should play with contrast and suspense, and be inspired by nature’s diversity. We developed a creative strategy around the balance of ‘focus’ and ‘passion’ with the innovative arrangement of a unique symbolism for the brand.