“Drop the Serif” – Three signs for subtler branding in the Luxury Industry.
Modern luxury consumers are increasingly valuing understated elegance and exclusivity over extravagant displays of wealth. That means there is a growing demand for subtler branding. Here is why we at Island Studios are all for ‘Discreet Luxury’. Q N°1: The Evolving Perception of Luxury The concept of luxury has evolved over time. Today’s luxury consumers … Read more