Modern luxury consumers are increasingly valuing understated elegance and exclusivity over extravagant displays of wealth. That means there is a growing demand for subtler branding. Here is why we at Island Studios are all for ‘Discreet Luxury’. Q N°1: The Evolving Perception of Luxury The concept of luxury has evolved over time. Today’s luxury consumers … Read more
We’re all sceptical if we’re at a fancy restaurant and the food comes out only minutes after we ordered. Why? We think high-quality food should require more time and effort. Think again… The speed of service and the quality of the food are not always directly related. The high-end restaurants invest heavily in equipment, technology, … Read more
Mood boards are a part of every early design process … But it’s important to consider whether the mood board you’re creating leaves more room to experiment and generate ideas, or limit your creativity and create a preconceived, stagnant concept for your client. ● ● ● TRY THIS Start with a brand story As tempting … Read more
A unique logo equals a success. Here is why… ● ● ● A LOGO IS NOT JUST A LOGO, IT … “draws attention to your business & evokes a strong impression of your brand.” A LOGO IS NOT JUST A LOGO, IT … “provides a foundation to your brand’s visual identity.” A LOGO IS NOT … Read more
Thinking of going niche for your business? Here are some key notes for you to take on! This is an exciting opportunity to hone your skills and grow your potential! ● ● ● N° 1 : KNOW ABOUT Niche Vs Target Market First off – It’s essential to understand the difference between an identified niche … Read more
